I actually sold cars at a Honda dealership for 2 years, way before SOC (97-99).  I was one of the only salespeople who ALWAYS sent a thank you card to EVERY person I talked to EVERY day, and I can’t tell you how many people would come in saying something to the effect of , ” I went to 10 dealerships, you’re the ONLY one who sent me a card, that’s why I’m buying from you.”  There were literally cases of these cards provided by the dealership, who also paid the postage, and 98% of the guys in the dealership were too lazy to do it.

As to ideas for picture plus (a feature of our Send-A-Card), you can adapt what I do with my mortgage clients.  How much more effective will the thank you note from the salesperson be if there is a photo of the buyer next to his brand new car on the day of delivery inside of it ?  Think that might generate a referral or two?

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