Katie Parret is a fellow sender of cards, giving us permission to share a success story with you.

“My husband and I own a small Daylight Donuts Shop in Oklahoma. We have utilized many methods of advertising from billboards, local cable, newspapers, to signs at the ball fields.

After a few years of growing our business, we felt that we needed to advertise in a more personal and appreciative fashion so we set up a Birthday Club for our customers with a campaign from our Send - A-Card system.

We send Birthday postcards that are good for a free donut as well as other promotions throughout the year. I set the system up to automatically send the birthday campaign every month to our customers, and the response has been phenomenal! Especially for the children. They are asked to bring in their card and are given a free donut. You should see how excited they are in front of that glass case filled with beautiful goodies.

Our success with the Birthday Club inspired us to share our method with the Corporate Marketing Dept. which happens to be 45 minutes south of us. The heads of marketing said that they regularly received calls from shop owners asking about how they can get their shops noticed and where to go for marketing help. They were so excited about the system and how successful it has been for us that we are now the Send-A-Card contact for all the Daylight Donut Shops around the world that call in asking for help with marketing.”

Isn’t it exciting how one idea of using Send-A-Card as a simple marketing tool to reward customers with a coupon in a birthday card? Not only did it increase Katie’s sales and build a lasting relationship with her donut eaters, but she now consults with all other Daylight Donut Shops!  Just think how many additional senders of cards are in Katie’s Card business today.

Thanks, Katie, for sharing your story!

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